Lendingblock

Branding, UI, UX and Product design for Lendingblock, the first securities lending platform for the crypto economy. I designed their brand, marketing website and trading platform.


Branding
I designed in the original brand in 5 days including logo, typography, colour palette and graphic devices. After ICO I updated the brand to reflect the business's new focus on institutional clients ↓


Marketing Website
The website was re-designed after ICO to focus on onboarding clients and explaining the benefits and capabilities of the trading platform ↓


Crypto Lending Exchange
The trading platform includes a traditional exchange, loan/order books and multi-state loan pages ↓


On-boarding
Functional pages were also created to onboard users through registration, KYC journeys and account setup ↓