Lendingblock
Project type
Branding Website Design Platform DesignYear
2019Skills
User Experience User Interface Brand DesignLink
www.lendingblock.comLendingblock is the first securities lending platform for the cryptocurrency economy. Working directly with the founders I created the brand, marketing website and platform design.
Whilst embedded in the team I was able to understand how the business worked, who their competitors and customers were and how to best design for their needs.
As part of the marketing stream I designed the website, created merch, photographed the team and produced a podcast pilot.
Trading platform
Designing the trading platform involved gaining an indepth knowledge of how trading cryptocurrencies and fiat currencies works. Using this knowledge and the input of the founders I designed the trading dashboard, KYC process and loan system.
Defining the brand
The brand was originally created during the ICO phase of the business and was updated post-funding in order to appeal to a more sophisticated and higher value institutional client base.
